The world of digital marketing has been undergoing significant change in the past few years, making the cookie all but redundant for advertising purposes.
But that doesn’t mean you can’t still deliver impactful lifecycle marketing digital campaigns that target the right people at the right time.
Get the results you need and stay compliant
We created ActiveID to help brands run programmatic advertising campaigns that achieve the results they need, and are fully compliant.
ActiveID works within consenTag to create a consented identifier that lasts long enough to carry out lifecycle marketing. And, by using advanced triangulation techniques, ActiveID enables probabilistic user matching in ad exchanges with 95% accuracy.
This means that, with consent, you can deliver relevant advertising across any browser. It also means that the changes brought in with ePR won’t impact your campaigns at all – you’re already one step ahead.
ActiveID helps us deliver award-winning results
Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry.
We also delivered a 47% new customer rate (checked against a lifetime customer file) for Miss Selfridge in the “worst February for a decade” for the high street.
We’d love to find out how we can help you improve the results of your campaigns too – using our cookie-less, compliant solution.