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Results in Programmatic are all about Resource, Expertise and Technology. After that, well, you have to be Nimble!

By Rob Webster, Chief Strategy Officer, Crimtan. There have been two broad themes in programmatic over the last year or two. Firstly, that running a programmatic campaign is fairly easy, so paying a supplier to do it does not require a high margin (hidden or otherwise). The second theme is around the number of detailed […]

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Get to know the GDPR

By Tony Evans, Corporate Development Director, Crimtan. There’s been a lot of talk about the GDPR lately, and many people are understandably confused about how this will affect the digital advertising industry. While much of the new law is still a grey area, some areas are becoming clearer – though things may yet change. The […]

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Crimtan Announces Exclusive Data Science Event in Partnership with Cardiff University

On June 8th Cardiff University and Crimtan will host an exclusive Data Science event: LOOKING INSIDE THE BLACK BOX. HOW DATA SCIENCE CAN BE APPLIED TO IMPROVE DIGITAL ADVERTISING RESULTS. Taking place at The Royal Institution of Great Britain, in the heart of London’s Mayfair, the event will run from 2pm to 6pm and will be followed […]

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DOOH gets personal. Programmatic techniques are revolutionising DOOH.

Out Of Home media (OOH) might be sexy again, but Digital OOH (DOOH) goes the full Monty. Programmatic techniques are revolutionising DOOH media buying and there are huge gains to be made for advertisers who are ready to go all the way. Programmatic strategies leveraging data for more targeted, relevant media placements have transformed how […]

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2017 is adtech’s year of opportunity. Rob Webster, points out that market rationalization poses opportunity for those who have learned from the past.

With the popular perception being that storm clouds are gathering over the adtech sector, Rob Webster, chief strategy officer of Crimtan, offers a contrary assessment, pointing out that market rationalization poses opportunity for those that have learned their lessons from the past. Many commentators have predicted a terrible year for adtech in 2017, but I […]

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2017 is the Year When Marketers Take Back Control

For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information, marketing technology, data, and creative have all ultimately been controlled by someone other than the advertiser. But, as Rob Webster, chief strategy officer, Crimtan explains, recent technology developments and initiatives […]

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