{"id":12939,"date":"2022-10-04T08:24:35","date_gmt":"2022-10-04T07:24:35","guid":{"rendered":"https:\/\/crimtan.com\/wordpress\/?p=12939"},"modified":"2022-10-04T08:24:40","modified_gmt":"2022-10-04T07:24:40","slug":"what-is-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/jp.crimtan.com\/jp\/%e3%83%96%e3%83%ad%e3%82%b0\/what-is-programmatic-advertising\/","title":{"rendered":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f\u3000\u81ea\u5206\u305f\u3061\u306b\u9069\u3057\u305f\u624b\u6cd5\u306a\u306e\u304b\uff1f\u3000\u3053\u306e\u3088\u3046\u306a\u7591\u554f\u306b\u304a\u7b54\u3048\u3059\u308b\u3079\u304f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u57fa\u790e\u77e5\u8b58\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6570\u5e74\u524d\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e<a href=\"https:\/\/crimtan.com\/wordpress\/news\/beginners-guide-programmatic\/\">\u521d\u5fc3\u8005\u5411\u3051\u30ac\u30a4\u30c9\uff08\u82f1\u8a9e\u7248\uff09<\/a>\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u4ee5\u964d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306f\u5287\u7684\u306a\u9032\u6b69\u3092\u9042\u3052\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f\u30c7\u30b8\u30bf\u30eb\u5c4b\u5916\u5e83\u544a\uff08DOOH\uff09\u3001\u30c6\u30ec\u30d3\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u306a\u3069\u3078\u3068\u5c55\u958b\u3057\u3001\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u3001\u30ac\u30a4\u30c9\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u7248\u3092\u4f5c\u6210\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u6b74\u53f2<\/h2>\n\n\n\n<p>Display Trading Council\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u300c\u30e1\u30c7\u30a3\u30a2\u306e\u58f2\u8cb7\u306b\u304a\u3051\u308b\u81ea\u52d5\u5316\u306e\u6d3b\u7528\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u304a\u308a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30e2\u30d0\u30a4\u30eb\u3001DOOH\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30c6\u30ec\u30d3\uff08CTV\uff09\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingweek.com\/programmatic-advertising\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a6\u30a3\u30fc\u30af\uff08Marketing Week\uff09<\/a>\u306b\u3088\u308b\u3068\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f\u58f2\u308c\u6b8b\u3063\u305f\u5e83\u544a\u5728\u5eab\u3092\u51e6\u7406\u3057\u3001\u52b9\u7387\u3092\u9ad8\u3081\u308b\u624b\u6bb5\u3068\u3057\u3066\u59cb\u307e\u308a\u307e\u3057\u305f\u3002<br>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8d77\u6e90\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b<a href=\"https:\/\/digiday.com\/marketing\/how-the-banner-ad-was-born\/\">\u521d\u3081\u3066\u306e\u30d0\u30ca\u30fc\u5e83\u544a<\/a>\u304c\u8868\u793a\u3055\u308c\u305f1994\u5e74\u307e\u3067\u3055\u304b\u306e\u307c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u306fAT&amp;T\u793e\u306e\u300cYou 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