If you’re a creative director at an independent agency, we’d love to invite you to join us for a free breakfast briefing on Thursday 20 September. During the briefing we’ll explore how to create dynamic display advertising and leverage user data to deliver relevant messages across web and mobile.
We’ll give a live demonstration of how an agency can very rapidly become expert at building intelligent, dynamic display ads regardless, of which programmatic platform you wish to use.
You’ll learn more about how personalised messaging works, and the ways it benefits advertisers – and users. We’ll take a look under the hood at what data you need to drive dynamic creative, and where to find it. And we’ll take you through real-life case studies to show how data can be used in to make display advertising more relevant to the user – improving engagement and response.
Here are the full details and agenda:
Date: Thursday, September 20.
Location: Mondrian at Sea Containers, 20 Upper Ground, London SE1 9PD
Agenda
9:00am Registration and breakfast.
9:30-9:45 Welcome and opening remarks.
9:45-10:15 An introduction to dynamic creative.
10:15-10:25 Break for coffee.
10:25-10:55 Live demonstration of how to build dynamic creative.
10:55-11:15 Special Guest Speaker – Matt Rhodes, Head of Digital Strategy at WCRS, with Luke Westland, Founder and Managing Director of Scenestealer.
11:15-11:30 Questions and wrap-up.
If you’re interested in joining us, simply click here to register.