GDPR has caused a great deal of confusion – and even some panic – among retailers who are unsure how to continue advertising (and, in particular, retargeting) and stay the right side of the new rules.
To explain exactly what retailers need to do post-GDPR, and how you can turn it into an opportunity for your brand, we’d like to invite you to one of our two breakfast events in London, at the Hospital Club in Covent Garden on June 26 and Manchester, at the King Street Townhouse on June 28.
What will you learn at the event?
Both events have the same agenda. Coffee and pastries are available from 8:30am and the event will start at 9:00am.
9:00-9:15 – Welcome and opening remarks
9:15-10:00 – Customer lifecycle and campaign planning in a post-GDPR world
(Rob Webster and Andy Houstoun, Crimtan).
- Many retailers are still confused about GDPR and the right approach to take. Lifecycle marketing strategies involve branding, prospecting and retargeting, so how can you use personal data to make these work effectively? At the same time, campaign planning can utilise non-personal data to run highly efficient display marketing strategies where personal data is scarce. This presentation will explain how you can get the balance right and ensure even better performance in the future.
10:00-10:10 – Break
10:10-10:40 – Emerging Tech Trends 2018
(Gareth Rees-John, Multichannel Director, Arcadia).
- This presentation will look at how Tech Cycles will affect the future for retailing and what it means for your business. Topics include, the end of the smartphone, why AI is already a thing and how biology is a tech platform.
10:40 11:00 Panel Q&A
followed by networking opportunities
To register for a place at either event, simply click on the location below and we’ll be in touch.