Display advertising isn’t new to the travel industry. But despite many programmatic implementations, key travel industry challenges still haven’t been resolved. And as a result media campaigns aren’t working – and budget is being wasted.
In this white paper we explain why this is happening. We explore the issues travel marketers face, and explain how programmatic can deliver a new approach that can significantly improve display advertising results. So you can get more from your digital budget.
Download the whitepaper now to find out:
- The three biggest mistakes travel marketers are making
- How to get retargeting right
- Why last click attribution doesn’t work in travel
- How travel firms are missing big upsell opportunities
- Why it’s a mistake to rely on cookies in travel campaigns
- Why travel marketers need to get their creative right
- How programmatic, data and create can solve travel challenges
- How together creative and data can build brand loyalty
- Four effective creative and data travel tactics
- Four ways you can supercharge your results
- How you can get more from your digital budget