Black Friday is usually one of the biggest retail events of the year for many brands. However, as we’re all painfully aware, there is nothing ‘usual’ about 2020.
Whether you’re a brand that’s planning to stick to Black-friday-as-usual or are plotting a month-long extravaganza (as 67% of brands are, according to our LinkedIn poll), there’s a lot you can glean from past year’s activity to predict how shoppers might act – and plan campaigns around it.
Using our first party data from last years Black Friday event, we’ve pulled together a report on key customer behaviour and habits to help retailers embrace this important retail event – and maybe even claw back sales lost to COVID-19.
We’ve examined our data over a two week period that includes the week leading up to Black Friday, over the Black Friday weekend, and the week following it. In the report you’ll learn:
- How people’s behaviour changed over the two weeks – and why
- What days and times saw the highest purchasing
- When customers bought on mobile – and when they switched to desktop
- Why some of the biggest Black Friday sales spikes happen BEFORE the big day
If you’re retailer planning a campaign for this years Black Friday event, this report is a must-have. It will help you to understand customer purchasing behaviour and habits, and plan more powerful campaigns around it.
So download your free copy of the report and get your insights now.