It’s been a tricky two years for attribution.
Google and Apple have gone to war, with each side focusing on their own business models. Both are making browser changes that are ostensibly done in the name of ‘privacy’, but, in fact, are restricting user choice.
And the biggest loser in this battle is everyone: the brands trying to advertise, their customers looking for products and offers they want, and the businesses like publishers who rely on advertising to support their free content model.
Download our free white paper to find out why it’s time for a new approach to attribution, and how the Hybrid Approach enables brands to maintain and grow market share through relevant, consented advertising that supports user choice, ePR and other legislation across any browser.
To download your copy of the Hybrid Attribution whitepaper please fill in the form below and we’ll send you a copy.