Powerful

We’re the experts in lifecycle marketing for programmatic advertising

Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

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We’ve been certified Gold Standard by the IAB

We’re delighted to announce that we are one of the first companies in the UK to have been certified Gold Standard by the IAB (Internet Advertising Bureau UK). We have long been committed to improving digital advertising standards through responsible advertising and supporting best practice industry initiatives, and our certification reflects this. What’s the IAB’s […]

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Will GDPR rob retailers of their World Cup sales boost?

According to research by Centre of Retail Research (CRR) and VoucherCodes, UK retailers could benefit from a £1.33bn economy boost during the World Cup this summer if England make it through to the second round. And if they get through to the final, that’s set to rise to £2.72bn. The sectors that are likely to […]

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Are you having problems with your display campaigns post-GDPR? Here are five ways to fix them

If you’ve been experiencing problems with your display campaigns since the GDPR changes came into effect, you’re far from alone. Many advertisers are wondering why performance has dropped, and why their agency has gone a bit quiet. The truth is that a lot of agencies were unprepared for the impact that the GDPR has had […]

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Join us for breakfast and find out how GDPR has changed the way retailers need to approach display marketing

GDPR has caused a great deal of confusion – and even some panic – among retailers who are unsure how to continue advertising (and, in particular, retargeting) and stay the right side of the new rules. To explain exactly what retailers need to do post-GDPR, and how you can turn it into an opportunity for […]

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How to target users without annoying them

How to make users love your ads (and stop users hating them). Find out in below do’s and do nots. 1) Do use respectful frequencies There’s nothing more irritating (or more likely to put you off a brand) than being talked around the internet by the same ad. So, you’re thinking about a camping holiday […]

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Join us for breakfast (and retail digital advertising advice)

It’s not often you get invited to breakfast via a blog. But, if you’re in London or Manchester in June and are responsible for running digital advertising campaigns for a retail brand, we’d love you to join us. We’ll be hosting our Retail programmatic in a post GDPR world breakfast briefing in London on the 26 […]

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Worried about GDPR? Why we think it’s good for the programmatic industry

As 25 May (the day that GDPR finally comes into force) approaches, there’s still uncertainty in how consent will be controlled, and how the programmatic industry will react. Here’s why we believe that GDPR is a positive step forward for the programmatic industry. Consent will become more valuable after GDPR Post-GDPR, an increasing number of […]

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How our new consenTag™ makes it easier for you to comply with the GDPR

The GDPR brings many business challenges. And one of the biggest is that, from 25 May 2018, all advertisers and site owners will need user consent to target their site visitors and customers for marketing purposes. To ensure that your business can carry on with the minimum of disruption, we have developed consenTag, a Consent […]

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How we’re responding to the GDPR

You can’t have escaped the news that the new General Data Protection Regulation (GDPR) comes into force on 25 May, and we’ve been preparing for it for some time. Providing data protection and transparency has always important to us and, as a long-term member of the IAB’s Data and Privacy Council and a founder signatory […]

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Why you’re probably getting attribution wrong (and what you should be doing instead)

When it comes to digital marketing as a whole (and display advertising specifically), accurate attribution is the holy grail of data. When you understand exactly where sales come from and why, you can plan and replicate successful campaigns with confidence, and stop wasting money on marketing activities that don’t deliver. But accurate attribution is incredibly […]

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We’re proud to be named Best Digital Trading Team finalists in the Drum Digital Trading Awards

We’re proud to be named Best Digital Trading Team finalists in the Drum Digital Trading Awards Digital trading is a relatively new skill – and it’s not easy. The hours are long, the work is complicated and clients, quite rightly, demand exceptional results. To meet these expectations, a digital trading team must work together effectively […]

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Crimtan opens new APAC office in Singapore

APAC is an important market for Crimtan, so we’re delighted to announce the opening of our new office in Singapore. And to celebrate our new location, we’ve welcomed some talented new members to our team. Creative Account Manager Jonathan Lim, joined the APAC team from Inmobi in March. With five years’ experience in building and […]

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